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20th Annual Art & Science of Health Promotion Conference
What Works Good, Better, Best in Health Promotion?
March 15-19, 2010
Intensive Training Seminars: March 15 -16, Core Conference: March 17-19
The Westin Hilton Head Island, South Carolina

FACULTY & TRACKS

Return on Investment ◊ Program Strategies ◊ Good, Better, Best ◊ Health Psychology ◊ Incentives ◊ Innovative Programs ◊ Research Presentations ◊ Brainfests

*Return on Investment Sponsored by* HealthFitness**
	David R. Anderson, PhD, LP Senior Vice President & Chief Health Officer StayWell Health Management *Health as a Core Business Value* Abstract View Presentation and Financial Impact of Health Promotion: New Evidence from the Worksite Abstract View Presentation
	Larry S. Chapman, MPH Senior Vice President and Director of the WellCERT Program, WebMD Health Services Proven Strategies for Maximizing Your Program's ROI: Meeting the Growing Expectations of Senior Management Abstract
	Ron Z. Goetzel, PhD Research Professor and Director Institute for Health and Productivity Studies Rollins School of Public Health, Emory University Vice President, Consulting and Applied Research, Thomson Reuters Maximizing ROI: What Does the Latest Research Tell Us? Abstract
	Jim Reynolds, MD Chief Medical Officer HealthFitness Measuring ROI with Health Management: Methodology and Results Abstract View Presentation
Program Strategies Sponsored by Mayo Clinic Health Solutions
	Judd Robert Allen, PhD President Human Resources Institute, LLC Reaching Home: How to Engage Employees in Creating Healthy Household Subcultures Abstract View Presentation and Creating a Leadership Dashboard Abstract View Presentation
	L. Casey Chosewood, MD Office of Strategy and Innovation, Office of the Director Centers for Disease Control and Prevention *HP@CDC Tapping CDC's Resources to Optimize Your Own Health Promotion Program* Abstract View Presentation
	Richard E. Killingsworth, MPH Director Office of Operations and Strategic Planning Nemours Health and Prevention Services The Art and Science of Active Living in Promoting Livable Communities and Healthy People Abstract
	Rebecca E. Lee, PhD Director Texas Obesity Research Center Health & Human Performance Associate Professor Department of Health and Human Performance University of Houston Engaging People in Health Promotion Through Virtual World Communications Strategies Abstract
	Brian Luke Seaward, PhD Executive Director Paramount Wellness Institute How to Teach Effective Behavior Change Through a Holistic Stress Management Approach Abstract View this Presentation
	Rosie Ward, PhD, MPH Health Management Consultant RJF Agencies, Inc. Engagement: The Key to a Healthy Company Culture Abstract View Presentation
	Antronette K. (Toni) Yancey, MD, MPH Professor, Health Services Co-director, Center to Eliminate Health Disparities UCLA School of Public Health Meta-volition, a Dynamic Model for Motivating Collective Action to Improve Health Abstract and *Applying the Meta-Volition Model to Physical Activity Promotion--Everybody Needs A Little Push* Abstract
Good, Better, Best
	David B. Allison, PhD Professor & Head Section on Statistical Genetics Department of Biostatistics, School of Public Health Director Clinical Nutrition Research Center Department of Nutrition Sciences, School of Health Professions University of Alabama at Birmingham *Evidence-Based Review of Obesity Treatment and Prevention Strategies* Abstract and Some Suggested Priorities for Obesity Research From the Paradigmatic to the Avant Garde Abstract
	Steven Blair, PhD Professor, Arnold School of Public Health University of South Carolina Fitness, Fatness and Health Outcomes: Where Should We Focus Our Attention? Abstract
	Stewart Donaldson, PhD Dean & Chair of Psychology School of Behavioral & Organizational Sciences, Claremont Graduate University *What Counts as Credible Evidence in Applied Research and Evaluation Practice?* Abstract View Presentation View Handout and Theory-Driven Evaluation Science: Determining What Works Where for Whom and Why Abstract View Presentation View Handout
	Karen Glanz, PhD, MPH George A. Weiss University Professor, Professor of Epidemiology and Nursing, University of Pennsylvania Methods and Results of Reviews on What Works Best for Nutrition, Physical Activity & Obesity: The CDC Community Guide Abstract
	David L. Katz MD, MPH Director Prevention Research Center, Associate Professor Yale University Director and Founder Integrative Medicine Center at Griffin Hospital Adopting an Innovative Mind Set to Discover What Does Work Best Abstract
Health Psychology
	Cam Escoffery, PhD, MPH, CHES Assistant Professor Department of Behavioral Sciences and Health Education Rollins School of Public Health, Emory University Applying Self-Efficacy, Social Networks, and Goal Setting in Behavioral Change Interventions Abstract and Translating Evidence-Based Recommendations into Communities Abstract
	Margaret Moore, MBA, BS Chairman & CEO Wellcoaches Corporation Co-Director, Institute of Coaching, McLean Hospital/Harvard Medical School *The* *Science & Art of Coaching: What is Working?* Abstract View the Presentation and The Evidence for Coaching: Lessons Learned and Future Research Directions Abstract View the Presentation
	Christopher Peterson, PhD Professor of Psychology University of Michigan *The Science and Practice of Positive Psychology* Abstract
*Incentives Sponsored by* WebMD health Services**
	Larry S. Chapman, MPH Senior Vice President and Director of the WellCERT Program, WebMD Health Services Keys to Incentive Effectiveness: Assuring Meaningful Employee Engagement Abstract
	Sarah R. Lieber Medical Student University of Michigan Ethical Guidelines for Holding Employees Responsible for Their Health Abstract
	Kevin Volpp, MD, PhD Staff Physician, CHERP Philadelphia VA Medical Center Director Center for Health Incentives and Associate Professor University of Pennsylvania School of Medicine and the Wharton School Does Paying People to Be Healthy Change Behavior and Improve Health? Abstract and Application of Behavioral Economics to Health Behavior Change Abstract
	Rosie Ward, PhD, MPH Health Management Consultant RJF Agencies, Inc. What's Intrinsic Got To Do With It? Abstract View Presentation
Innovative Programs
	Sharon M. Covert, MS Executive Director, Wellness Council of West Virginia Organizing a Local Wellness Coalition Abstract
	Kathleen Herath Associate Vice President of Health and Productivity Nationwide Mutual Insurance Company *Nationwide Mutual Insurance Company: My life. My choice. My health.* Abstract View Presentation
	Fikry W. Isaac, MD, MPH, FACOEM Executive Director, Global Health Services, Johnson & Johnson *Bridging the Gap Between Health and Productivity: A Case Study on the J&J Culture of Health* Abstract
	Mari Ryan, MBA, MHP CEO, Advancing Wellness *America Runs on Small Businesses: The Wellness Paradigm for Small and Medium Size Businesses* Abstract View Presentation
	Liz York, AIA, LEED, AP Chief Sustainability Officer Office of the Chief Operating Officer Centers for Disease Control and Prevention GGGH@CDC Go Green, Get Healthy: An Agency-Wide Effort Toward Sustainability Abstract
Research Presentations
	Susan W. Butterworth, PhD, MS Associate Professor Oregon Health & Science University *Evaluation of Project META (Motivating Employees Towards Action)* Abstract
	Fikry W. Isaac, MD, MPH, FACOEM Executive Director of Global Health Services *The World of Worksite Wellness - International Trends and Challenges* Co-presenting with Barry Hall, FSA, MAAA Abstract
	Barry Hall, FSA, MAAA Global Wellness Research Leader Buck Consultants *The World of Worksite Wellness - International Trends and Challenges* Co-presenting with Fikry W. Isaac, MD, MPH, FACOEM Abstract
	Jim McKenna, PhD Professor of Physical Activity and Health Leeds Metropolitan University *How Effectively Does Rejuvenating School Playgrounds Encourage More Children to be Active in Break Times? Evidence from a Mixed Methods Study in the UK* Abstract
	Mouneeer Odeh, MA, ABD Director of Health Informatics Quest Diagnostics *The Case for Wellness Screening – A Study of the Financial, Clinical and Behavioral Impact of Wellness Screening* Abstract

	Deepak Patel, Mmed Senior Clinical Specialist Discovery Vitality *The Association Between Medical Costs and Participation in the Vitality Health Promotion Program Among 948,974 Members of a South African Health Insurance Company* Abstract View the Presentation View the Handout
	Paul Terry, PhD President & Chief Executive Officer StayWell Health Management *A Population-Based Study of Weight Management at the Worksite* Abstract View Presentation
Brainfest Town Hall Sessions
	*How Do We Develop Incentive Programs to Motivate and Not Discourage or Distract?* Moderator: Michael O'Donnell, PhD, MPH, MBA President and Editor in Chief, American Journal of Health Promotion Panelists: Larry S. Chapman, MPH Senior Vice President and Director of the WellCERT Program, WebMD Health Services Kevin Volpp, MD, PhD Staff Physician, CHERP Philadelphia VA Medical Center Director, Center for Health Incentives and Associate Professor University of Pennsylvania School of Medicine and the Wharton School Rosie Ward, PhD, MPH Health Management Consultant RJF Agencies, Inc. Abstract View Handout
	*Integrating Health Promotion into National Policy Through Advocacy* Moderator: Michael O'Donnell, PhD, MPH, MBA President and Editor in Chief, American Journal of Health Promotion Panelist: Mari Ryan, MBA, MHP CEO, Advancing Wellness Abstract
	*How do we Solve the Obesity Epidemic?* Moderator: Michael O'Donnell, PhD, MPH, MBA President and Editor in Chief, American Journal of Health Promotion Panelists: David B. Allison, PhD Professor & Head, Section on Statistical Genetics Department of Biostatistics, School of Public Health Director, Clinical Nutrition Research Center Department of Nutrition Sciences, School of Health Professions University of Alabama at Birmingham Steven Blair, PhD Professor, Arnold School of Public Health University of South Carolina Karen Glanz, PhD, MPH George A. Weiss University Professor, Professor of Epidemiology and Nursing, University of Pennsylvania Richard E. Killingsworth, MPH Director Office of Operations and Strategic Planning Nemours Health and Prevention Services Abstract

For More Information . . .

Telephone: 248-682-0707
E-Mail: conference2010@healthpromotionconference.org

American Journal of Health Promotion

248-682-0707