Intensive Training

18th Annual Art & Science of Health Promotion Conference
Maximizing ROI in Health Promotion: Improving Health, Reducing Costs
Core Conference: March 5-8, 2008
Intensive Training Seminars: March 3-4 and March 8, 2008
San Diego Convention Center| San Diego, CA

INTENSIVE TRAINING SEMINARS

Intensive Training Seminars (ITS) are workshops focusing on a particular area of program management. The pre-conference workshops are 1-½ day seminars. Post-conference sessions are one day. See the registration form for fees and registration details.

Monday, March 3 - Tuesday, March 4

Larry Chapman, MPH
Senior Vice President, WebMD Health Services
"Twenty-five (25) Strategies for Enhancing the Economic Return of Your Worksite Health Promotion Program"

Worksite health promotion and wellness efforts are growing significantly. Employers and health plans are now seeking decidedly higher levels of economic return and Return-on-Investment (ROI) for these activities. This intensive workshop is designed to provide twenty-five (25) 'best practices" strategies that can be used to enhance the economic return associated with your worksite health promotion program. These practical strategies are organized around five domains that include: program design features, educational interventions, health plan design modifications, individual interventions and incentive design features. Beginning with a discussion of economic return methodology, this fast paced intensive seminar will provide practical descriptive advice about how to significantly increase the economic return for worksite health promotion and wellness efforts. For each of the twenty-five strategies learn how they impact economic return, what they look like in operation, and any "best practice" features. Interrelationships and integration potentials will also be described. Finally a program infrastructure that has the potential to operationalize these strategies will be presented along with possibilities for funding this activity while incenting the activities for use by each respective at-risk population.

Ron Z. Goetzel, PhD
Director, Institute for Health and Productivity Studies, Cornell University Institute for Policy Research
"Program Evaluation"

One of the greatest challenges facing health promotion professionals is documenting the performance and impact of their programs. To justify ongoing support for health promotion initiatives, program managers often declare that health promotion and disease prevention are "the right thing to do." However, program sponsors require proof that these programs are worth the investment, offer value, and produce significant return on investment (ROI). This intensive training seminar will provide the skills and insights for designing and implementing effective measurement and evaluation programs for health promotion interventions. The session will address such topics as: How is health promotion evaluation research performed? How can program managers gather documentary evidence that proves their programs have impact? Is such research, in fact, doable? What evaluation studies can program managers do themselves, and when is it wise to bring in outside experts? The training will provide a practical measurement and evaluation guide for health promotion program managers and outside program evaluators. For individuals not trained in advanced research methods, the training offers easy to implement techniques on ways to conduct straightforward survey studies. For example, the training will offer program managers insights on how to develop a simple employee survey to measure several key program outcomes. For individuals with advanced training in program evaluation, the training will review techniques and principles used in other applied research studies and how these can be adapted to health promotion evaluations.

Robert Rhode, PhD
Project Director in Applied Behavioral Health Policy, University of Arizona
"Help your Clients Find Their Reasons to do Health Promoting Behaviors Using Motivational Interviewing"

Clients often have reasons to do a health promoting behavior (stop
smoking, decrease substance use, take prescribed medication, exercise, make appointments for care, follow a diet). They also have reasons to NOT do this same behavior. Because of these reasons for and against, clients will often resist direct advice to do the healthy behavior. A health care provider or coach who has tools in addition to giving information or advice will likely see more client improvement.

Motivational interviewing can be such a tool. The health care provider or coach helps the client to develop reasons to change from his or her perspective. This counseling style has been compared to dancing (versus wrestling). Not only does the client feel more respected, he or she often creates more connection with the health goal, and the health care provider is freed from shouldering the burden of change. This respects the reality of the answer to the question, "Who has to have the motivation to do the health promoting behavior, the health care provider or the client?

Saturday, March 8

Bill Baun, EDP, FAWHP
Manager, Wellness Programs, University of Texas, MD Anderson Cancer Center
"Worksite Programming Management Best Practices: An Update"

There has been a profound shift in worksite health promotion programs moving from activity-centered approaches to a focus on health-productivity results. Program managers now face a new set of rules and requirements for measuring, maintaining, and reporting program success. These new rules require programmers to be more creative, innovative, and integrative and become expert implementers and project managers. William Baun has 30+ years of program management experience and is proud to be recognized as a master programmer. This "very" interactive workshop will challenge participants to become a productive small team members during the workshop as best practice concepts and ideas are put to practice. Participants will walk away with the programming and management tips and tools in Baun's "tool box" that might just move your program from good to GREAT!

Donna Allen, PhD, CHES, FAWHP
Founder, Positive Purposes, Inc.
And
Margaret Moore, BS, MBA
Chief Executive Officer, Wellcoaches Corporation
Positive Psychology Forum

This forum will teach the core concepts of positive psychology and the strengths movement. These principles can be used to immediately improve work satisfaction for participants and the companies they serve. We believe these concepts will push the art and science of health promotion to a new level of effectiveness. Participants will walk away from the Positive Psychology Forum prepared and ready for action to launch a new era where work life is worth living.